Film Mulan, Princess Warrior
Poster / Illustration / Film title design / Typography / E-commerce Design / Details Page / Banner
Commercial Project
2020
Designer & Illustrator: Xi Yang
Animator: Jiasen Luo
Copywriter: Xiyuan Yin
Client: Gold Valley Films
Mulan, Princess Warrior is adapted from the Chinese folktale of a girl who disguises herself as a man to join the imperial army. In there, she comes across a conspiracy targeted at her country. With a series of adventures, she finally saves her homeland.
Film Style: CHINA CHIC
Target Audience: Youngsters between 18~29 years old
《木兰：横空出世》 改编自中国民间传说，讲述了一位少女女扮男装、替父从军的故事。木兰在军中意外卷入一场针对国家的阴谋，经历重重冒险，最终凭借勇气与智慧拯救了家园。
这不仅是一段战争与冒险的旅程，更是一位女性成长、担当与牺牲的英雄传奇。
Countdown Poster
This countdown poster draws inspiration from the poetic essence of the classic Ballad of Mulan, blending traditional Chinese elements with avant-garde visual techniques to create a unique fusion of ancient charm and modern aesthetics.
倒计时海报汲取经典《木兰辞》诗意精髓，融合中国传统元素与先锋视觉表现手法，呈现出古韵与现代感交织的独特视觉盛宴。
Festival Poster
Festival poster draws inspiration from traditional Chinese festival customs and incorporates the distinctive brushwork and tonal layers of classical Chinese painting. Using modern illustration techniques, it blends classical artistic charm with contemporary design language to create a warm, elegant atmosphere rich in cultural heritage.
节日海报以中国传统节日风俗为灵感，融入国画独特的笔墨韵味和色彩层次，通过现代插画手法呈现。
画面既保留古典艺术的神韵，又结合当代设计语言，营造出温馨雅致、富有文化底蕴的节日氛围。
2020 National Day Poster / 2020 Lantern Festival Poster / 2020 Qixi Festival Poster
Product E-commerce Design
Officially licensed tea product for the film Mulan, Princess Warrior – E-commerce banner and product detail page design.
《木兰：横空出世》 电影官方授权茶叶，电商宣传设计。
2020